ARENA

Where SocialFi meets trading

ARENA is a unique Social Hub for trading competitions natively integrated into THENA’s ecosystem.

In ARENA, whitelisted partners can create permissionless and fully-customizable trading competitions on both spot and perpetual markets to engage their community, create engagement around their tokens and boost their brand awareness. It is a growth hacking tool that can be leveraged by our partners at multiple levels to improve their user acquisition & retention rate, increase their website traffic and deepen their liquidity in THENA.

ARENA has been designed to align the interest of three key stakeholders:

Traders:

• GameFi: ARENA offers a gamified experience where they can earn rewards based on their trading performance. ARENA also have other

• SocialFi: ARENA includes features, such as event promotion, notifications, a profile view where they can analyze their own and other users’ activity. They will also be able to mint and be identified by their own .thena IDs, instead of the classic 0x address, for a more personal user experience.

Partner projects

• Activity and deeper liquidity: Trading competitions generate engagement, trading volumes and fees for a token. In THENA, emissions are governed by veTHE holders that vote for pools on a weekly basis, and capture a corresponding share of the fees and voting incentives deposited by protocols. As a result, the volumes and fees generated by trading competitions are an alternative way to attract more votes than the traditional “bribing” system to deepen the liquidity of a pool.

• Growth Hacking tool: Whitelisted partners will be able to set-up their own trading competitions and relay them on socials to boost their reach. Running joint trading competitions between multiple partners enables some massive community crossover and helps raise each partner’s brand awareness. As each whitelisted partner will have their own profile page that include hyperlinks towards their website and socials, they will be able to increase their platform traffic, social engagement and ultimately improve their users acquisition rate.

KOLs

• Audience monetization: KOLs are able to create trading competition and earn up to 25% of the prize pool raised. No initial funding is needed, all they have to do is share the trading competitions created on their socials to attract users and increase the participation. Copy trading will be implemented in the future to enhance traders KOLs experience in ARENA and facilitate onboarding their community

• Community expansion: As ARENA network effect increases with more Partners and Users being onboarded, KOLs will be able to leverage the platform as a user acquisition funnel to broaden their audience and increase their social engagements. Thanks to .thena IDs, KOLs could create trading competitions together and benefit from community crossover